American Family Care
Our Leadership Team
The Executive Team
Chief Executive Officer
Jeremy Morgan is the Chief Executive Officer of American Family Care, the nation’s leading provider of urgent care with nearly 400 walk-in clinics across the United States. AFC’s team of over 3,500 highly trained healthcare professionals delivers care to more than 4 million patients annually, driving system-wide sales exceeding $1 billion each year.
Prior to joining AFC, Morgan served as the CEO of WellBiz Brands, the nation’s premiere franchisor of beauty and wellness franchise brands, including: Drybar®, Amazing Lash Studio®, Radiant Waxing™, Elements Massage® and Fitness Together®. Under his leadership, WellBiz Brands expanded its market presence to nearly 900 locations and $700 million in system-wide revenue.
Morgan’s career also includes significant roles at Smashburger, where he was Senior Vice President of Marketing and Consumer Insights, contributing to the company’s growth from 35 to 280 restaurants. He later became CEO of Tava Kitchen, recognized as a “Breakout Brand” by Nation’s Restaurant News in 2016.
Applying his vast experience in driving growth and fostering innovation in consumer-focused franchise organizations, Morgan plays an instrumental role in supporting AFC’s commitment to delivering fast, convenient, and high-quality healthcare to the communities it serves.
Morgan earned a Bachelor of Arts in Economics and a Bachelor of Science in Computer Science, both with distinction, from Duke University. He additionally holds a Master of Business Administration from the Kellogg School of Management, with an emphasis in Finance, Marketing, Strategy, and Entrepreneurship. Beyond his academic and professional achievements, Morgan is an active member of the Young Presidents’ Organization (YPO), a member of the Kellogg Alumni Club, and serves on the Duke Alumni Admissions Committee. Additionally, Morgan was honored as a member of the Denver Business Journal’s 2018 ’40 Under 40′ class of up-and-coming leaders.
Chief Medical Officer
Benjamin Barlow, M.D. currently serves as Chief Medical Officer of American Family Care, the nation’s leading provider of urgent care and occupational medicine, with nearly 400 medical centers and 1,500 in-network providers caring for more than 4 million patients a year. Dr. Barlow rejoined AFC in 2024 after serving as Chief Medical Officer of Experity, a leading healthcare technology company, where he gained deep insights into healthcare software solutions that streamline clinic operations.
Dr. Barlow previously served AFC as Chief Medical Officer from 2018 to 2022. He originally joined AFC directly from the White House Medical Unit, where he personally served the health care needs of three U.S. Presidents – George W. Bush, Barack Obama, and Donald Trump. His multi-year tenure as Senior White House Physician was the culmination of more than a decade of service to our country in the United States Air Force, where he attained the rank of Major. During his distinguished military career, Dr. Barlow was continuously assigned roles of increasing responsibility, including overseas deployment in support of combat troops and as the Emergency Department Medical Director at Langley Air Force. For his service to our nation, he is the recipient of the Presidential Service Certificate, the Coast Guard Distinguished Service Medal, and the Meritorious Service Medal, among other noteworthy distinctions.
Dr. Barlow attended the University of Colorado at Colorado Springs, where he graduated Magna Cum Laude with a Bachelor of Arts in Biology. He then attended the Uniformed Services University School of Medicine, where he earned is Doctor of Medicine. Following medical school, Dr. Barlow was a Resident in Emergency Medicine in affiliation with Wright State University School of Medicine, serving at Wright Patterson Air Force Base in Dayton, Ohio.
In addition to being Board Certified in Emergency Medicine, and licensed to practice in multiple states, He has also received additional training through the Mayo Clinic, the Center for Sustained Trauma and Readiness Skills, the Baltimore Shock Trauma Center, and the US Army Medical Research Institute
Chief Financial Officer
Dan Olivier is the Chief Financial Officer of American Family Care, the nation’s leading provider of urgent care, with nearly 400 walk-in clinics across the United States. AFC’s team of over 3,500 highly trained healthcare professionals delivers care to more than 4 million patients annually, driving system-wide sales exceeding $1 billion each year.
Olivier brings over two decades of financial leadership experience across healthcare, consumer services, and manufacturing industries. Before joining AFC, he served as Chief Financial Officer of Ideal Image, a premier provider of aesthetic services, where he led financial operations, strategic planning, and business transformation initiatives.
Prior to that, Olivier was Vice President, Corporate Controller at SmileDirectClub, where he played a key role in the company’s rapid growth, overseeing financial planning, operational finance, and profitability strategies for its direct-to-consumer orthodontic services.
Leveraging his extensive background in financial strategy and operational excellence, Olivier plays a critical role in driving AFC’s financial health, enabling its continued expansion and commitment to delivering accessible, high-quality healthcare.
Olivier earned a Bachelor of Business Administration from the University of Wisconsin and a Master of Business Administration from Purdue University.
Adam Landry
Chief Technology Officer
Adam Landry is the Chief Technology Officer of American Family Care, the nation’s leading provider of urgent care, with nearly 400 walk-in clinics across the United States. AFC’s team of over 3,500 highly trained healthcare professionals delivers care to more than 4 million patients annually, driving system-wide sales exceeding $1 billion each year.
Landry has more than two decades of experience as a technology executive and a track record of driving innovation and digital transformation across multiple industries. He most recently served as Chief Technology Officer at Ideal Image, the nation’s leading provider of aesthetic services. In this role, Landry spearheaded technological advancements that enhanced the company’s digital infrastructure, customer experience, and operational efficiency.
Before joining Ideal Image, Landry held several executive technology leadership roles, including Chief Information Officer at Jackson Hewitt Tax Service, where he led the modernization of the company’s technology platforms, improving scalability and security for millions of tax filers. He also served as CIO at Qpay and Tracfone, playing a critical role in streamlining IT operations, enhancing data security, and driving innovation in payment processing and telecommunications.
With deep expertise in enterprise technology, cybersecurity, and customer-centric digital solutions, Landry is a results-driven leader who has successfully transformed IT ecosystems in fast-growing organizations. His ability to align technology with business objectives has made him a trusted leader across organizations and industries.
Landry earned a Bachelor’s degree in Electrical and Electronics Engineering from Louisiana State University.
The Executive Leadership Team
Charlie Duffield
Executive Administrator
Jessica Higginbotham
Vice President, Clinical Services
Jessica joined AFC in 2019 and currently serves as the Vice President of Clinical Services. In her role, Jessica leads strategic goals across Radiology, Laboratory, Pharmacy, Clinical Research, and Quality.
Prior to AFC, Jessica practiced as an emergency medicine clinical pharmacist at Brooke Army Medical Center (BAMC), as an inpatient cardiology clinical pharmacist at Metropolitan Methodist Hospital in San Antonio, as an ambulatory care clinical pharmacist at Lapointe Health Clinic at Fort Campbell (KY), and community pharmacist at Blanchfield Army Hospital at Fort Campbell (KY).
Jessica is Board Certified in both Geriatrics and Cardiology. She was awarded the Mel Liter Clinical Pharmacy Award by the U.S. Army Medical Department which recognizes excellence in the practice of Clinical Pharmacy and pharmaceutical care and UCA’s 2025 Quality and Safety Award.
Patti Holt
Vice President, Recruiting
Patti joined AFC in 2014 and currently serves as the Vice President of Physician Recruiting for American Healthcare Resources (subsidiary). In her role, Patti oversees the recruitment services of physicians, mid-level providers, and health professionals for both AFC and non-AFC organizations across the country, but also serves as an approved vendor for AFC Franchising, LLC (subsidiary).
Prior to AFC, Patti spent 15+ years in management and leadership of medical personnel recruiting, staffing, and case management.
Patti has received Recruiting Recognitions of Outstanding Performance while working with AFC and was awarded the Vital Circle Award, along with Special Recognition Awards for Excellence and Teamwork. She also received several Honors of Recognition during her career to include an Outstanding Leadership Commendation by the State of Alabama Department of Human Resources.
Greg Schultz
Vice President, FP & A
Salisia Valentine
Vice President, Provider Services
Salisia joined AFC in 2015 and currently serves as the Vice President of Provider Services. In her role, Salisia oversees 140 Nurse Practitioners and Physician Assistants and coordinates with various internal departments to ensure smooth clinical operations and provider staffing. She actively works with Human Resources to facilitate preceptorship placement for future APPS, she works with Provider Services to ensure we remain a resource and support to all providers, and she works with Marketing as an active participant in community health fairs subject matter expert for Public Relations.
Prior to AFC, Salisia served as a Nurse Tech at Jacksonville Hospital (AL) and is now an actively practicing Family Nurse Practitioner.
Salisia attended Jacksonville State University where she earned a Bachelor of Science in Nursing. She then continued her education at The University of Alabama at Birmingham, earning a Master of Science in Nursing.
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