American Family Care
Our Leadership Team
The Executive Team
Chief Executive Officer
Jeremy Morgan is the Chief Executive Officer of American Family Care, the nation’s leading provider of urgent care with nearly 400 walk-in clinics across the United States. AFC’s team of over 3,500 highly trained healthcare professionals delivers care to more than 4 million patients annually, driving system-wide sales exceeding $1 billion each year.
Prior to joining AFC, Morgan served as the CEO of WellBiz Brands, the nation’s premiere franchisor of beauty and wellness franchise brands, including: Drybar®, Amazing Lash Studio®, Radiant Waxing™, Elements Massage® and Fitness Together®. Under his leadership, WellBiz Brands expanded its market presence to nearly 900 locations and $700 million in system-wide revenue.
Morgan’s career also includes significant roles at Smashburger, where he was Senior Vice President of Marketing and Consumer Insights, contributing to the company’s growth from 35 to 280 restaurants. He later became CEO of Tava Kitchen, recognized as a “Breakout Brand” by Nation’s Restaurant News in 2016.
Applying his vast experience in driving growth and fostering innovation in consumer-focused franchise organizations, Morgan plays an instrumental role in supporting AFC’s commitment to delivering fast, convenient, and high-quality healthcare to the communities it serves.
Morgan earned a Bachelor of Arts in Economics and a Bachelor of Science in Computer Science, both with distinction, from Duke University. He additionally holds a Master of Business Administration from the Kellogg School of Management, with an emphasis in Finance, Marketing, Strategy, and Entrepreneurship. Beyond his academic and professional achievements, Morgan is an active member of the Young Presidents’ Organization (YPO), a member of the Kellogg Alumni Club, and serves on the Duke Alumni Admissions Committee. Additionally, Morgan was honored as a member of the Denver Business Journal’s 2018 ’40 Under 40′ class of up-and-coming leaders.
Chief Medical Officer
Benjamin Barlow, M.D. currently serves as Chief Medical Officer of American Family Care, the nation’s leading provider of urgent care and occupational medicine, with nearly 400 medical centers and 1,500 in-network providers caring for more than 4 million patients a year. Dr. Barlow rejoined AFC in 2024 after serving as Chief Medical Officer of Experity, a leading healthcare technology company, where he gained deep insights into healthcare software solutions that streamline clinic operations.
Dr. Barlow previously served AFC as Chief Medical Officer from 2018 to 2022. He originally joined AFC directly from the White House Medical Unit, where he personally served the health care needs of three U.S. Presidents – George W. Bush, Barack Obama, and Donald Trump. His multi-year tenure as Senior White House Physician was the culmination of more than a decade of service to our country in the United States Air Force, where he attained the rank of Major. During his distinguished military career, Dr. Barlow was continuously assigned roles of increasing responsibility, including overseas deployment in support of combat troops and as the Emergency Department Medical Director at Langley Air Force. For his service to our nation, he is the recipient of the Presidential Service Certificate, the Coast Guard Distinguished Service Medal, and the Meritorious Service Medal, among other noteworthy distinctions.
Dr. Barlow attended the University of Colorado at Colorado Springs, where he graduated Magna Cum Laude with a Bachelor of Arts in Biology. He then attended the Uniformed Services University School of Medicine, where he earned is Doctor of Medicine. Following medical school, Dr. Barlow was a Resident in Emergency Medicine in affiliation with Wright State University School of Medicine, serving at Wright Patterson Air Force Base in Dayton, Ohio.
In addition to being Board Certified in Emergency Medicine, and licensed to practice in multiple states, He has also received additional training through the Mayo Clinic, the Center for Sustained Trauma and Readiness Skills, the Baltimore Shock Trauma Center, and the US Army Medical Research Institute.
Chief Financial Officer
Dan Olivier is the Chief Financial Officer of American Family Care, the nation’s leading provider of urgent care, with nearly 400 walk-in clinics across the United States. AFC’s team of over 3,500 highly trained healthcare professionals delivers care to more than 4 million patients annually, driving system-wide sales exceeding $1 billion each year.
Olivier brings over two decades of financial leadership experience across healthcare, consumer services, and manufacturing industries. Before joining AFC, he served as Chief Financial Officer of Ideal Image, a premier provider of aesthetic services, where he led financial operations, strategic planning, and business transformation initiatives.
Prior to that, Olivier was Vice President, Corporate Controller at SmileDirectClub, where he played a key role in the company’s rapid growth, overseeing financial planning, operational finance, and profitability strategies for its direct-to-consumer orthodontic services. He also held leadership roles in finance and account at Bemis Manufacturing Company, a multi-national consumer products manufacturer and Oshkosh Corporation, a global manufacturer of specialty vehicles and equipment.
Leveraging his extensive background in financial strategy and operational excellence, Olivier plays a critical role in driving AFC’s financial health, enabling its continued expansion and commitment to delivering accessible, high-quality healthcare.
Olivier earned a Bachelor of Business Administration from the University of Wisconsin and a Master of Business Administration from Purdue University.
Jason Badyrka
Chief Operating Officer
Adam Landry
Chief Technology Officer
Adam Landry is the Chief Technology Officer of American Family Care, the nation’s leading provider of urgent care, with nearly 400 walk-in clinics across the United States. AFC’s team of over 3,500 highly trained healthcare professionals delivers care to more than 4 million patients annually, driving system-wide sales exceeding $1 billion each year.
Landry has more than two decades of experience as a technology executive and a track record of driving innovation and digital transformation across multiple industries. He most recently served as Chief Technology Officer at Ideal Image, the nation’s leading provider of aesthetic services. In this role, Landry spearheaded technological advancements that enhanced the company’s digital infrastructure, customer experience, and operational efficiency.
Before joining Ideal Image, Landry held several executive technology leadership roles, including Chief Information Officer at Jackson Hewitt Tax Service, where he led the modernization of the company’s technology platforms, improving scalability and security for millions of tax filers. He also served as CIO at Qpay and Tracfone, playing a critical role in streamlining IT operations, enhancing data security, and driving innovation in payment processing and telecommunications.
With deep expertise in enterprise technology, cybersecurity, and customer-centric digital solutions, Landry is a results-driven leader who has successfully transformed IT ecosystems in fast-growing organizations. His ability to align technology with business objectives has made him a trusted leader across organizations and industries.
Landry earned a Bachelor’s degree in Electrical and Electronics Engineering from Louisiana State University.
William L. Koleszar
Chief Marketing Officer
Bill Koleszar currently serves as Chief Marketing Officer of American Family Care, the nation’s leading provider of urgent care, accessible primary care, and occupational health. Before entering the healthcare industry, Mr. Koleszar held various senior leadership roles in global financial services companies, including Senior Vice President of Marketing for U.S. Retail Banking, Wealth Management & Commercial Banking at BBVA, one of the 50 largest banks in the world. Prior to BBVA, Mr. Koleszar served as Senior Vice President of Marketing for Wealth Management and also Director of Product Development for Citizens Bank (The Royal Bank of Scotland), where he additionally served on the strategic planning committee. Prior to RBS, Mr. Koleszar was Chief Marketing Officer for Vesdia Corporation, a venture-backed technology company that was acquired by a private equity firm at significant return on investment to shareholders.
Ms. Koleszar’s ground-breaking research in the field of marketing has been featured in various publications, including the Developments in Marketing Science, published by the Academy of Marketing Science, Enhancing Knowledge Development in Marketing, published by the American Marketing Association and The Chief Marketing Officer Journal, jointly published by The CMO Institute and the American Marketing Association. Additionally, he has been interviewed and/or quoted as a subject matter expert on marketing and other topics by dozens of print and broadcast media outlets including The Wall Street Journal, USA Today, The Washington Post, National Public Radio, and The CBS Evening News.
Mr. Koleszar has a bachelor’s degree in marketing management from Florida State University, as well as a master’s degree in business administration from the University of Central Florida. Continuing his post-graduate education, Koleszar also studied marketing leadership at Georgia State University and completed executive education courses in leadership, strategy and service excellence through Harvard Business School.
Bill Anderson
Chief Accounting Officer
Bill Anderson is a CPA and joined AFC in 2022. Prior to joining AFC, Bill spent 14 years in public accounting at PricewaterhouseCoopers, LLP in their Birmingham office. While at PwC, Bill provided a wide array of accounting and advisory services to large medical organizations, universities, and various other industries across the Southeast. Bill is originally from Macon, Georgia and went to Samford University for his accounting undergraduate and graduate degrees.
Claudius Moore
Chief Information Officer
Claudius Moore brings to American Family Care more than 20 years of hands-on experience in information systems, information technologies, and clinical and revenue cycle management. As a result of his education and experience, Mr. Moore has mastered a method of leveraging technology to drive revenue and lower costs for healthcare systems, while also creating high-quality, efficient experiences for patients.
As the Chief Information Officer, Mr. Moore provides leadership for the continued development of an innovative, robust, and secure information technology environment throughout AFC. He oversees the architecture and implementation of operational and business support systems, as well as the implementation and support of unique applications that will define AFC as a leader in the healthcare arena.
Prior to joining AFC, Mr. Moore served as the Chief Information Officer for The South Bend Clinic in South Bend, Indiana, which is a physician-owned multi-specialty group that has served the community for more than 100 years.
He has a dual master’s degree in information technology management and business administration from the University of Maryland and a bachelor’s degree in public administration from the University of Sierra Leone. In addition, he holds a graduate certificate in computer information science from the Catholic University of America and is a Microsoft Certified System Administrator (MCSA).
The Executive Leadership Team
Laura Bradbury
Vice President, Franchise Operations
Laura Bradbury currently serves as Vice President of Franchise Operations at American Family Care (AFC) and AFC Franchising, LLC (subsidiary), the nation’s leading provider of accessible primary care, urgent care, and occupational medicine. AFC cares for nearly 4 million patients a year across more than 280 locations throughout 28 states with 800 in-network providers.
As Vice President of Franchise Operations, Bradbury leads the execution of ongoing franchise business operations in alignment with AFC’s overall brand and growth objectives.
Bradbury joined AFC in 2013. Prior to her role as Vice President of Franchise Operations, she held the position of Director of Franchise of Franchise Operations and as a Franchise Business Consultant.
Before joining AFC, Bradbury served as a Franchise Business Consultant for Doctors Express and a Franchise Success Manager for Any Lab Test Now.
Bradbury has a bachelor’s of science degree from University of Florida.
Michael Chester
General Counsel
Michael A. Chester currently serves as the General Counsel, Compliance Officer, and Corporate Secretary for American Family Care, LLC and its affiliated companies (AFC) where he supports, develops, and executes policy strategies that advance AFC objectives. Michael oversees all legal affairs for AFC including advising on employment matters, advising on franchising matters, contract review and drafting, corporate governance, regulatory and compliance work, mergers and acquisitions, and litigation management.
Prior to joining AFC, Michael was in private practice for approximately ten years where he represented start-ups and practiced in federal courts across the Unites States. Michael attended the University of North Georgia in Dahlonega, Georgia and graduated with a B.S. in Political Science and a minor in Criminal Justice. He then attended Cumberland School of Law at Samford University in Birmingham, Alabama where he received his J.D.
Tara Cox
Vice President, Clinical Operations
Tara Cox currently serves as the Vice President of Clinical Operations of American Family Care, Inc, the nation’s leading provider of accessible primary care, urgent care, and occupational medicine. AFC cares for 4 million patients a year across more than 280 centers throughout 28 states. Since Tara joined AFC in 2012, she has worked in several clinical and leadership roles, including Center Administrator and Director of Operations.
In her current role, Tara is responsible for the day-to-day operations in the Birmingham, Montgomery, East Alabama, South Alabama, and Florida markets. Tara provides direct oversight to all clinical staff, management and providers to ensure excellent patient care. Tara has been instrumental in the growth of AFC and directly involved in new facility openings in the South Alabama, Florida, and Birmingham markets.
Tara attended Columbia Southern University, where she graduated with a Bachelor of Science in Healthcare Administration.
Scott Crawford
Vice President, Revenue Cycle Management
Charlie Duffield
Executive Administrator
Joey Gechijian
Vice President, Real Estate and Construction
Jessica Higginbotham
Vice President, Clinical Services
Jessica joined AFC in 2019 and currently serves as the Vice President of Pharmacy Services. In her role, Jessica provides clinical pharmacy services as well as manages the U-Save Pharmacy Chain, which is comprised of 10 retail pharmacies located throughout Alabama.
Prior to AFC, Jessica practiced as an emergency medicine clinical pharmacist at Brooke Army Medical Center (BAMC), as an inpatient cardiology clinical pharmacist at Metropolitan Methodist Hospital in San Antonio, as an ambulatory care clinical pharmacist at Lapointe Health Clinic at Fort Campbell (KY), and community pharmacist at Blanchfield Army Hospital at Fort Campbell (KY).
Jessica is Board Certified in both Geriatrics and Cardiology. She was awarded the Mel Liter Clinical Pharmacy Award by the U.S. Army Medical Department which recognizes excellence in the practice of Clinical Pharmacy and pharmaceutical care.
Patti Holt
Vice President, Recruiting
Patti joined AFC in 2014 and currently serves as the Vice President of Physician Recruiting for American Healthcare Resources (subsidiary). In her role, Patti oversees the recruitment services of physicians, mid-level providers, and health professionals for both AFC and non-AFC organizations across the country, but also serves as an approved vendor for AFC Franchising, LLC (subsidiary).
Prior to AFC, Patti spent 15+ years in management and leadership of medical personnel recruiting, staffing, and case management.
Patti has received Recruiting Recognitions of Outstanding Performance while working with AFC and was awarded the Vital Circle Award, along with Special Recognition Awards for Excellence and Teamwork. She also received several Honors of Recognition during her career to include an Outstanding Leadership Commendation by the State of Alabama Department of Human Resources.
Meagan F. Price
Vice President, Marketing
Meagan Price currently serves as the Vice President of Marketing for American Family Care, Inc. and AFC Franchising, LLC (subsidiary), the nation’s leading provider of accessible primary care, urgent care and occupational medicine. AFC cares for nearly 4 million patients a year across more than 280 locations throughout 28 states with 800 in-network providers. With over eight years of multi-unit health care marketing experience, she began her career with the company in 2020 as the Director of Franchise Marketing for AFC Franchising, LLC. In 2022, she was promoted to her current role of Vice President of Marketing where she leads marketing and patient experience initiatives to enhance AFC’s brand position and growth objectives.
Prior to joining American Family Care, Price held various leadership roles including Regional Marketing Manager for MyEyeDr., a Vienna, VA based top 10 U.S optical company with over 800 units, and Marketing Director for Schaeffer Eye Center.
Price has a bachelor’s degree in communication and information science from The University of Alabama. She is a member of the Junior League of Birmingham and has also completed executive education courses in leadership, strategy, and service excellence through The Chief Marketing Officer Institute.
Katie Reeves
Vice President, Managed Care
Paige Robinson
Vice President, Franchise Development
Paige Robinson has fifteen years of experience in the franchise space. Having worked for multi-unit and multi-state operators in both the quick casual and retail verticals, she began her journey in healthcare franchising with American Family Care in 2015. Paige first served as National Sales and Marketing Director, which provided unique insight into both operations and the operators at AFC. After having the opportunity to learn the organization from the inside out for 2.5 years, it was the perfect segue into her role as Director of Franchise Development in 2017, and subsequent promotion to Vice President, Franchise Development in May 2022.
A passionate franchise developer and marketer with an entrepreneurial spirit, Paige and her husband also own their own multi-territory franchise business with N-Hance Wood Refinishing in Birmingham, Alabama.
About American Family Care: Starting with a single location in 1982, American Family Care has pioneered the concept of non-emergency room urgent care. Today, with more than 280 medical centers and 1000 physicians caring for more than 6 million patients annually, AFC is the nation’s leading provider of urgent care and occupational medicine – and ranked by Inc. Magazine as one of the fastest growing companies in the U.S.
Greg Scholtz
Vice President, FP & A
James Sermons
Vice President, Human Resources
James Sermons currently serves as Vice President, Human Resources at American Family Care (AFC) with over 17 years of experience supporting the “People” sector for various local and national organizations, holding professional Human Resource leadership positions.
James began his journey as an advocate in human capital, supporting various companies through agency placements. Developing business relationships, cultivating partnerships, and leveraging talent became the foundation to developing his leadership in the People sector. James’ evolution as a Human Resources Practitioner has taken him into areas of For-Profit Education, Automotive Manufacturing and Hospitality.
James embraces diversity and completed his formal education abroad. James holds a Bachelor of Commerce Honors degree in Human Resource Management and Industrial Relations from the University of Manitoba.
Chris Sherrod
Vice President, Procurement
Chris joined AFC in 1993 and currently serves as the Vice President of Materials Management. In his role, Chris runs AFC Purchasing, LLC and is responsible for procurement, contract management, inventory control, and fixed assets. He is also responsible for order fulfillment for medical supplies and equipment for AFC Franchising, LLC (subsidiary) and its franchise owners.
Chris has also served in several other capacities for AFC including; Lab Director, Birmingham Operations Director, and Purchasing Director.
Salisia Valentine
Vice President, Provider Services
Salisia joined AFC in 2015 and currently serves as the Vice President of Provider Services. In her role, Salisia oversees 140 Nurse Practitioners and Physician Assistants and coordinates with various internal departments to ensure smooth clinical operations and provider staffing. She actively works with Human Resources to facilitate preceptorship placement for future APPS, she works with Provider Services to ensure we remain a resource and support to all providers, and she works with Marketing as an active participant in community health fairs subject matter expert for Public Relations.
Prior to AFC, Salisia served as a Nurse Tech at Jacksonville Hospital (AL) and is now an actively practicing Family Nurse Practitioner.
Salisia attended Jacksonville State University where she earned a Bachelor of Science in Nursing. She then continued her education at The University of Alabama at Birmingham, earning a Master of Science in Nursing.
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